Wednesday, September 10, 2025
Wednesday, September 3, 2025
Tuesday, August 26, 2025
Exploring the Landscapes of Possibility
Writing my
second novel, The Ascension of Mont Royal, has given me the opportunity
to explore a much different way to write a novel.
I would say
my first novel was a hybrid affair. I wrote it in the traditional manner of
working alone, draft after draft, seven in total, before I felt it was ready to
be published.
However,
when the time came to release it into the world, I chose to make use of the
technology and self-publish on Amazon, an amazing development in publishing
that allows authors to sell their books directly to the public in multiple
formats, bypassing the gatekeepers of the traditional publishing industry.
Print-on-demand?
What a concept! Download the book directly to your device, so you can read it
without having to get off the couch? Get out of town!
The problem,
however, is one of discoverability. It is estimated that in the USA alone there
are approximately one million self-published books released into the
information ecosystem each year. The chances that someone you don’t know
personally will come across your book and decide to buy it are extremely slim.
More than 90% of those titles will sell fewer than 250 copies in their
lifetime.
As a result,
a growing industry of publishing "consultants" has emerged, offering
book launch strategies, advice on taking advantage of the Amazon algorithm, and
tips on using social media to reach receptive audiences, to name a few.
Sometimes I think aspiring writers pay the consultants more than they earn from
their book sales.
Another
thing that has changed the landscape for writers in ways we haven’t quite
figured out yet is the rise of artificial intelligence (AI). The internet
changed how books were distributed, but AI introduces new elements into the
writing process itself. In other words, it changes how writers compose their
texts.
This is the
world in which I find myself, exploring the dynamic possibilities of a shifting
landscape that appears to be in a constant state of flux.
I would say
that I began writing my second novel firmly entrenched in the traditional
approach. I wanted to write a science fiction story set on the Island of Montreal
Island in a near-dystopian future.
I wrote a
fifty-page story guide in which I outlined the plot, identified the major
characters, each with a backstory, and traced their character arcs. I even
spent three weeks on the Island, getting a feel for the place, and, yes, I
climbed Mont Royal three times, including an ascent of the north slope which
brought me to the Indigenous Park and the cemeteries—two settings that have
made their way into the story.
Having used
a third-person narrator in my first novel, I decided that I wanted to
experiment and settled on telling the story from a first-person point of view.
In what I think is a bold move, I chose to tell the story of a sentient AI from
the AI’s perspective. As a result, the subject matter and the story telling
within the novel moved me to seek out the services of a LLM.
Back in
2023, I found that the memory limitations and the creative writing abilities of
the early LLM iterations left a lot to be desired, and I did not make use of
them in the writing and editing of my first novel.
That would
change. Currently, I use ChatGPT 5.0, and my entire plot summary and writing
style guide are stored in its memory. This means that when I start a new
session, it picks up where we left off last time.
Initially, I
only used ChatGPT to brainstorm scene structures, but that changed over time.
Now, I consider it an invaluable tool because of its extensive knowledge and
its ability to translate arcane scientific ideas into passable prose.
Without
going into detail, since my story is about a sentient AI, it makes sense that I
would deal with the “hard” problem of consciousness. Moreover, making the AI a
quantum computer creates the opportunity to tap into the subject of quantum
consciousness, in particular, non-local entanglement. Finally, when I read
about the Law of Increasing Functional Information, I immediately realized that
it could apply to how my story develops.
Here's the
thing. There isn’t a person on the planet with whom I can discuss these
potential themes to be incorporated into the story and who has my entire plot
structure and character arcs stored in memory and is available to chat about
the implications 24/7.
We’re not in
Kansas anymore. This is a Brave New World.
Using Chat
GPT as a thought partner is just one of the landscapes that I am presently
exploring. There are other developments in the evolution of Information and
Communications Technology (ICT) that offer tantalizing possibilities.
In
retrospect, it seems archaic to hammer out a draft of a novel on a manual
typewriter, crumpling botched attempts of fixing the words onto paper into tiny
balls and tossing them into a wastebasket. No wonder so many writers turned to
alcohol to get them through the process.
Now, I
compose my texts on a wireless keyboard, watching the words appear on a wide
screen monitor (I only use one), which makes it easy to compare, edit, or meld
two versions of the same scene.
If I feel so
inclined, I can also copy and paste a paragraph into Deep L Write, which will
then offer multiple syntax and sentence structure options without altering my
voice or style. Then, I can paste the paragraph under my original text and
compare the two versions to see which changes, if any, I would like to
incorporate.
Inevitably,
as I compose a text, there will be times when I need to do some research in
order to capture an idea, event, or a historical person accurately. In the past,
that would have involved a trip to the library and searching through the card
catalogues of the Dewey Decimal System—good old Dewey.
For my
purposes, an internet search will suffice. If I want to describe an indigenous
bracelet worn by the Kanesatake Mohawks that ends up on the wrist of one of my
characters, that's not a problem. In a few seconds, I have several photos on my
screen to choose from.
When
composing the first draft of my novel, I use recording technology, such as a
Shure MV7+ microphone and the Audacity audio editing program, to create an
audio version of each scene. I listen to these recordings to check the pacing
and flow of the dialogue. I believe that if it sounds good, it will read well.
The text you hear is closer to the experience of the reader than when you read
the text yourself, either silently or aloud.
Having a
written text and an audio version of each scene makes it easy to share my work,
even in the early stages of the writing process.
To do that,
I use Substack, a free platform that hosts my website and allows me to send out
first draft episodes of my serialized novel to subscribers, who can subscribe
for free or, hopefully, become paid subscribers to support the platform and
yours truly.
But why stop
there? There are several social media platforms that allow you to post content
for free. The catch? Your content must be in video format to successfully reach
potential readers.
Again, this
is where technology comes into play. If you have a written text and an audio
MP3 version, it's relatively simple to create a video of your scene and publish
what I call a "storycast" of your story.
With
Descript, an AI-assisted video editing program, I only need to upload the MP3
file, which is automatically converted to MP4. You can let the program
transcribe the text, but it's quicker to upload the text from which you made
the recording because they're already synced. Select the visually interesting
moments of the scene, ask ChatGPT to generate a prompt based on your text, copy
and paste the prompt into Dalle 3, upload images to your video, and add dynamic
captions. Then, you're ready to post!
There are several
sites that will host your long-form video episodes. I post each episode to my
Substack, my YouTube channel, my Facebook Author’s page, and to my Blogger
account. In total, after publishing 11 episodes, I get on average a little more
than 100 views of the long-form video of each episode. It’s all good,
especially since it is free to post content to each site.
Of course,
an unknown author like me needs to take this one step further and post on the
more popular short-from social media sites.
Again, it's
relatively easy to create a short-form video from a long-form one, especially
since I've already made the visuals, audio, and dynamic captions. I just need
to match the format to the platform and upload the shorts to Instagram (think
#bookstagram), TikTok (think #booktok), Facebook Reels, Substack Notes, YouTube
Shorts, and LinkedIn. On average, each short video receives about 300 views,
and I hope to encourage a small percentage of viewers (0.5 to 1.0 percent) to
watch the long-form videos and subscribe to my Substack or YouTube channel. To
date, I only have 33 subscribers, which at this point in the game, I’m more
than happy with.
As you can
see, each step along the path in today’s information landscape has brought me
new possibilities to explore. You could say that I have morphed from being just
a writer to a person who is a writer, social media marketer, and content
creator.
So, what are
my takeaways after publishing Act I of my serialized novel on the internet
using ChatGPT as my personal assistant and thought partner?
First, it’s
fun, and I’m much more motivated to finish the project. Some writers prefer the
traditional method of working alone and, when ready, looking for an agent or
sending the manuscript to one they already have. I find that process absolutely
dreadful and demotivating.
I much
prefer chatting with ChatGPT about the ins and outs of scene structure and
fiddling with the beats. First, we identify and order the beats and confirm how
the scene moves the story forward. Then, we draft the scene. First, I give it a
try, then ChatGPT takes a shot, and finally, it comes back to me—the author,
the person who holds the pen and has the final word.
One word of
caution: This process fits the context of my story. I write literary
speculative fiction, not space opera. For instance, when I describe my
characters walking through a forest, I describe their experience from a
scientific perspective.
As a result,
I describe the effects of volatile organic compounds on the human brain,
including what happens with the neurotransmitters. I need to make sure that I
have the science more or less right, and that the prose flows with melody and
rhythm. No easy task, and I appreciate having the opportunity to compare notes
with an AI (Another intelligence) that has the breadth of knowledge, and is,
consequently, up to the task.
Does that
mean that I have become wedded to the idea of using AI to help me write a text,
regardless of the context or genre?
Not at all.
For example,
I wrote this text entirely on my own, though I would be interested to see what
an AI detector would say about it. Perhaps the time I've spent working with AI
has absorbed me into the Borg collective, altering my writing style
irreparably.
As well, I
don’t plan on using ChatGPT for subsequent drafts of my novel. Once I am finish
the first draft, I re-enter the entire text manually, and I record each scene
of each chapter again. Then, I can compare the audio versions of each draft and
begin my wordsmithing from there.
One thing I
am looking forward to is that by getting to the end of the first draft, I will
have discovered the voice of my AI narrator, and then I can retell the entire
story knowing exactly where I need to adjust his voice. Definitely human work.
I would have
to say that the biggest change that using AI has brought is the way it has
extended my mind and changed the way I process information. Essentially, what I
have done is to create a virtual writer’s room, where I can work with my AI
collaborators to explore new ideas and produce new texts.
To begin, I
use Perplexity AI to search the web for interesting articles related to my
research. I get far better results using Perplexity than I get with Google
since it provides me with the source articles that I can then peruse.
When I find
something particularly pertinent, I file it away in Recall AI. It provides me
with a quick or detailed summary and draws a mind map that links the ideas
expressed in the articles. Discovery is great, but it needs to be followed up
with acquisition and retention. This electronic version of an analog card
catalog is much quicker and less labor-intensive to construct.
Thereafter,
I can use ChatGPT as a thought partner to explore the nuances of new ideas and
their applications to my work. As many writers will attest, it is often in the
act of writing that we discover our thoughts.
I find it
invaluable to have a conversation partner with whom I can explore ideas such as
whether the emergence of sentient AI represents a pivotal evolutionary
development in which humans will enter into a symbiotic relationship with their
silicon creations. Definitely a thread not easy to find on any of the popular
social media platforms.
This new way
of exploring the information landscape is a keeper. The more I take advantage
of the possibilities that AI offers in combination with the existing ICT
infrastructure, the smarter I feel.
As far as
using social media to reach out to potential readers, I don’t know where this
path is leading. Writing each scene, recording an audio version, and then
creating a storycast version is a lot of work. I’m good to finish this project
with this workflow, but I doubt that I will continue using it for future
projects.
However,
there are two takeaways that have enriched my life.
I have
learned how to record my voice and use post-production editing techniques to
improve the quality of my audio files. I’ve even learned how to create a
multitrack recordings that include AI-generated voices. In the future, I would
like to have a podcast and I’ll be able to use these acquired skills.
The same can
be said of my video editing skills. In addition to putting out audio versions
of the podcast, I will be able to also produce a video version for YouTube, which
is the social media platform with the greatest reach for long-form content.
Perhaps the most
significant development is the way I have learned to interact with the
different platforms and their algorithms. It has to do with the locus of
control.
I have
learned to distinguish between things I can control and things I can't, and to
engage with each accordingly.
I have
control over the story that I am writing and the process it entails. I decide on
the story events, their order, and the characters’ actions. No one is forcing
me to tell this tale and I have no deadlines.
I take
pleasure in planning and executing each scene word by word. Once I begin, I can
enter a flow state where I lose track of time as the words flow through me from
my mind onto the screen.
Something
similar happens when I record my voice and watch the waveforms take shape. I
listen to the recording and then edit the sound to produce the best possible
rendition. When I’m finished, I feel satisfied knowing that the soundtrack will
capture the essence and intent of my voice in high fidelity.
Finally,
when I create a storycast, which displays text on a backdrop image to visually
represent what is happening in the story and is accompanied by a voiceover, I
take pride in knowing that I have brought my inspiration to life and that
viewers can enter my story world.
This is the intrinsic
pleasure of creation.
For what it’s
worth, I have tried my best to create a story that will captivate a reader’s, a
listener’s, or a viewer’s attention, allowing them to experience an unknown
landscape of possibilities.
What happens
after I publish an episode on the internet is completely a different story.
In theory,
one of my posts could reach millions of people around the world. In reality,
I’m lucky if I can reach out to a few hundred.
That’s the
power of the social media algorithms. You can pour your heart and soul into
your creation, but it is the cruel heart of a set of operating instructions
designed to monetize the content we provide that decides upon whom it will
bestow its favor.
Monetizing
our content means maximizing user engagement by keeping users' attention fixed
on the platform feeds for as long as possible. Using the operating logic of
slot machines, which are based on reward prediction error, platforms manipulate
users' reward pathways to create irregular dopamine spikes, which are a
precursor to addictive behavior.
Short-form
content is favored by users and the algorithms are programmed to give the user
what they want. Most producers of long-form content make do with tiny audiences.
To improve
their position in the algorithmic rankings, many content producers increase the
frequency of their posts. They hope this will increase user engagement, which
may convince the algorithm to distribute their content to a wider audience.
Maybe.
Algorithms
like the fates are notoriously fickle when it comes time to determine the
destiny of posted content.
To make
matters worse, the entire process has been reduced to a game in which everyone
can participate by keeping track of likes, shares, followers, and subscribers.
As a result, content producers suffer from "algorithm anxiety,"
trying their best to optimize their strategies to improve their metrics.
In my case,
I know the algorithm is stacked against me. I write long-form fiction, which is
time-consuming, so I can't post frequently, even with ChatGPT's help.
Consequently,
I choose not to play along. I keep to my pace and focus on trying to write the
best possible story I can. If I am able to find a larger audience, that’s
great. If not, I can accept my fate because the end result is beyond my
control.
I choose to
write a story so that I can bring into world something that only I can do.
Without me, this story doesn’t exist. In doing so, I will have left my mark. After
I am dead gone, all that will remain are the words I leave behind.
Thursday, August 21, 2025
Wednesday, August 13, 2025
Tuesday, August 5, 2025
Tuesday, July 29, 2025
Tuesday, July 22, 2025
Friday, July 18, 2025
Liberating Story from the Printed Page
I grew up in an analog world. My house was full of books. If I wanted to listen to music, I put on a vinyl LP. Later, when I wanted to watch a movie, I popped in a videocassette into the VCR. Those days are long gone. Now, I have a library of eBooks, I stream music, and I watch Netflix. My world has changed.
Not only has the manner in which I consume information changed,
but also the manner in which I produce it.
Back in the day, I could submit handwritten essays to my
teachers in high school. When I first arrived at university, I hired a typist
to turn those essays into typed documents. As a graduate student in the English
department, I was the first grad student to haul up a bulky MS Dos PC clone, a monitor
the size of a portable television, and a dot-matrix printer into a shared
office.
Around the year 2000, I self-published my first nonfiction
book online, coded entirely in HTML, before the arrival of PDFs and Google. As
a result, hardly anyone could find it, and those who did probably had no idea
how to download it.
Fast forward twenty-some years, and I self-published my
first novel on Amazon. It is available as an e-book and a print-on-demand hard
copy. Although sales have been modest, the novel has been purchased by readers
in North and South America, as well as Europe. This is a quantum leap in how
books are now published.
Now, as I work on my second novel—a post-apocalyptic science
fiction story entitled The Ascension of Mont Royal, narrated by a sentient
AI—I feel as if I’ve stepped into my own science fiction story.
While working on my first novel, I hunkered down by myself
and wrote an 80,000-word first draft without the help of AI, as ChatGPT was
terrible at fiction in its initial version. Also, after speaking with several
published authors, I learned that a first completed novel is unlikely to find a
traditional publisher. Therefore, I decided to treat it as an apprenticeship
novel and self-publish it.
A significant change to my traditional workflow was using
DeepL Write, an AI-powered writing companion, to edit my second-to-last draft
before submitting it to a human editor. I prefer DeepL Write because, unlike
LLMs, it respects my voice and does not impose a bland, generic literary style
as a way of "improving" the quality of the text. DeepL simply
provides me with diction and syntax options from which I can choose.
When I started writing the first draft, I labored away as I
had previously, alone, trying to muster the motivation to maintain a writing
practice and dreading the idea of trying to get a traditional publishing deal.
After writing about 10,000 words, I made a significant change. Since my
narrator is a sentient AI, I thought, "Why not discuss the story with an
LLM?"
When AI Became My Thought Partner
At first, I tried Claude, but each thread was separate, and
there was no continuity from one thread to another, which is a serious
drawback. Perhaps this important feature for fiction writers has been added, or
maybe it's now available with a paid subscription. However, I didn't need to
look far to find what I was looking for in ChatGPT. OpenAI added extended
memory capabilities in the 4.0 iteration, so I could have continuous
discussions about various topics without uploading previous threads or documents.
At this point, I realized the ChatGPT could become a
thought partner instead of a simple type-and-go command tool. As I continued writing
the first draft, I would engage GPT in very thoughtful conversations about the
nature of the modern mindset, quantum theories of consciousness, and, more
importantly, how these issues could play out in fiction and, most importantly--in my story. (The choice to use an em dash at the end of the
sentence is entirely my own).
For all the novelists reading this, imagine having
meaningful, well-thought-out, and to-the-point discussions about the
intricacies of plot changes and character arcs with someone who has your story
in their working memory. Unless you live with an editor or literature
professor, it's difficult to find someone who is so invested in the inner
workings of your story. Moreover, GPT is always available and willing to engage
in these types of conversations, unlike life partners.
Again, this is where advances in information and communications technology come into play. I remember taking a first-year
computer science course at university where we worked in FORTRAN and used punch
cards to run our programs, waiting in line to feed them to a mainframe
computer, hoping there weren’t any coding errors that would end the execution
of the program.
Today, from the comfort of my home office in Ecuador, I can
type my prompt into a system that sends it via a high-speed optical cable
network to an unknown server somewhere on the planet. GPT processes the prompt,
and a detailed response to my query appears on my screen in less than a second.
WTF? We're definitely not in Kansas anymore!
The second turning point occurred while I was sitting under
La Señora, the mother tree in the park that I frequent daily. Out of the
blue, a thought arose: “Why not give your novel away for free?” Not having any
hang ups about trying to control the intellectual property rights of a novel
that hardly anyone would read, I thought to myself:
Yeah, give away the first draft
as a first edition and make it available at no charge on the web. Experiment.
See what happens, and if things work out well, I can monetize later.
After doing some research, I decided to reactivate my
Substack account and prepared to publish the first episode of my serialized
novel. However, here’s the thing: neither of my adult sons reads long-form
print stories or articles, and my best friend listens to audiobooks because
he's too busy raising a family to read traditional books. So, I decided to
include an audio version of each episode, but not a quick read-the-text-into-the-record function provided by Substack.
Having already published a novel, I had seriously looked
into the possibility of producing the audiobook version. I learned how to use
the audio-editing program Audacity and bought a Shure MV7+ microphone that comes with
an AI-assisted recording tool, which allows me to create a recording that is
close to recording studio quality.
I guess I like the sound of my own voice. Big smile. In any
case, it wasn’t a big leap for me to publish a written and audio version of
each episode on Substack.
This led to the third turning point.
Inventing the Story Cast
While scrolling through my YouTube feed, I came across a
video explaining how to use Descript, a program that can turn an audio-only
podcast into a YouTube video. This caught my attention because I produce audio
versions of my serialized episodes
As it turns out, Descript is very easy to use since editing
is done using a transcript of the audio. In my case, I wrote and edited the
text from which each audio file was recorded. Uploading the MP3 file from
Audacity and the text from my Word document was as easy as it gets. Descript
then syncs the audio to the transcript and offers dynamic captioning. Again,
WTF? Where am I?
I needed to come up with a word for this new version of my
novel, so I decided to call it the “story cast” version. It combines the
features of an eBook and an audiobook, and on top of that, it adds dynamic
captioning and the ability to add visuals to enhance the storytelling. For my novel,
I use AI-generated images made with text prompts extracted from the written
version of each episode. Easy peasy.
So, with each episode I upload to my Substack, I also upload
a story cast version to YouTube, which I then use in a social media campaign. I
can copy and paste the URL from YouTube into my Facebook author page or
anywhere else where it may attract attention. Here is the story cast version of
Episode 6: Quid Pro Quo, recently uploaded to YouTube.
Creating story cast versions with Descript is an ongoing
learning process. I can already see an evolution of storytelling and video
techniques developing. For example, in the first episode, I tried to imitate a
female voice like a voice actor would. Truth be told, I was terrible. Using an
AI-generated voice for other characters significantly improves the quality of
the performance, and I will continue to do so. In the scene I just finished
writing, three female characters are having a discussion. I’m not a voice
actor. If I were to do it alone, I would botch that part of the story.
As you can see, we are definitely a long way from Kansas.
So, what does this mean for story telling?
The Future of Reading (Isn’t Just Reading)
I don’t think the printed book will go the way of video
cassettes or floppy disks. However, I do think there will be an increase in the
number of ways consumers can experience a story. Print, eBook, and audiobook
versions are already available. I would also add the story cast version to the
list, which could potentially appeal to non-native English speakers because
they can watch it on YouTube with dynamic captioning and have subtitles in
their own language that are simultaneously translated and synced. Keep in mind
that there are more English speakers as a second language than native speakers
worldwide, and over four billion people have smartphones.
What does this say for the distribution of stories in the
future?
It depends on the reading habits of future generations.
In my case, I haven’t been in a bookstore for more than ten
years, yet each year I purchase and read approximately fifty eBooks. Similarly,
I never buy a newspaper or a magazine since I can access the content I want
online.
Sometimes, I read books on my large desktop monitor,
sometimes on my tablet, and sometimes on my smartphone, depending on my
location, without ever losing my place as I transition from one device to another.
So, when I read a story, the printed page is nowhere to be seen.
Storytelling is evolving. While I’ll always love the printed
page, I’m embracing the full spectrum of tools, from AI collaborations to story
casts, to bring my stories to life. Whether you’re a writer, reader, or curious
listener, know that the future is already here. Let's shape it together!
Wednesday, July 16, 2025
Thursday, July 10, 2025
Tuesday, July 1, 2025
Saturday, June 21, 2025
Why We Can’t Wake Up: Climate Collapse and the Architecture of the Human Mind
We live in capitalism. Its power seems inescapable. So did the divine right of kings. Any human power can be resisted and changed by human beings. Resistance and change often begin in art, and very often in our art, the art of words. (Ursula Le Guin)
Sorry to disappoint you, but when it comes to climate change, the human brain hasn’t evolved sufficiently to make the necessary large-scale changes to avert climate catastrophe.
Like the neighborhoods of an old city, our brains have evolved in a patchwork manner, layer upon layer. In older cities, as conditions changed and the economic fortunes of some improved, the lucky ones were able to build and maintain their residences. Meanwhile, the less fortunate had to leave and live elsewhere. No city planning involved. The remaining structures were built to last and repurposed by their inhabitants, who adapted to societal disruptions in order to survive and thrive. Natural selection at work. The gentrification of neighborhoods today demonstrates the evolution of cityscapes.
Similarly, over a much longer period of time, the human brain evolved to adapt to changing environments and exploit niches that allowed for reproduction.
Our reptilian brain, located at the base of our skulls, is responsible for regulating vital bodily functions such as heart rate, breathing, and temperature. It also manages automatic, self-preserving behavior patterns and basic social communication.
The mammalian brain, grafted upon the reptilian brain, corresponds biologically to the limbic system. It is primarily responsible for emotional processing, social behaviors, and memory functions. It evolved after the reptilian brain and is more prominent in mammals.
Lastly, humans evolved a neocortex, which enables creative endeavors, moral reasoning, and long-term planning. This provides a foundation for culture, science, and advanced social interaction. This part of the brain enables conscious thought processes that can override more primitive instincts and emotional responses governed by the reptilian brain and limbic system.
Although it is a somewhat oversimplified model of how the human brain evolved, the triune brain functions quite well as a metaphor, pointing to the glaring challenge that humans face when trying to come to grips with the possibility that humanity’s collective actions might bring about its own demise.
In other words, as a species we know cognitively that we are screwing up, but we can’t muster the willpower to change because our reptilian brain doesn’t interpret the situation as an immediate threat to survival. This means there is no fight-or-flight response, and our limbic system cannot generate sufficient emotional energy to bring about the required behavioral changes.
Consequently, the neocortex of the Western world, particularly the prefrontal cortex, prioritizes the immediate rewards of a business-as-usual approach in perceived normal circumstances. Given the potential risk posed by catastrophic climate change, we should refer to this phenomenon as hypernormalisation.
Sound familiar? Have we seen this before in recent history?
We have.
Alexei Yurchak, a Russian-born anthropology professor, coined the term “hypernormalisation” to describe the paradoxes of Soviet life during the 1970s and 1980s. Put simply, everyone in the Soviet Union knew the system was failing, yet no one could envision an alternative to the status quo. Both politicians and citizens were resigned to maintaining the pretense of a functioning society. Eventually, this mass delusion became a self-fulfilling prophecy. With the exception of a small group of dissidents, this became the new normal for most of the Soviet population.
For the most part, people in the former Soviet Union could live day-to-day without facing an immediate threat to their survival. In fact, openly opposing the system posed a greater threat to survival than living with impoverishment and political oppression.
However, some critics, such as filmmaker Adam Curtis, assert that the concept of hypernormalisation applies equally to the West’s decades-long slide into authoritarianism, including Donald Trump’s 2.0 reign.
Personally, I don’t think the term applies to the current situation in the United States. The US is a large, diverse, and polarized nation. Millions of Americans do not believe they are living in a functioning society. They are fighting hypernormalisation through the courts and by protesting in the streets.
I wish this were the case with regard to climate change and the risk of climate catastrophe.
Although the dynamics of climate change hypernormalisation differ greatly from those that occurred in the former Soviet Union, the end result is similar. Today, only outliers and neurodivergents can imagine a different socioeconomic reality in which life on Earth is not in danger and to be prepared to act.
I would venture to say that at least 80% of people in the West are aware of the risks of climate change. However, rather than confronting this inconvenient truth, they prefer to continue living in the new normal.
They witness repeated reports of extreme weather events while maintaining the fantasy that their comfortable lifestyles can continue indefinitely, like lifelong smokers who are diagnosed with lung cancer but refuse to quit.
In my opinion, humanity’s addiction to the material pleasures derived from unabated consumption of fossil fuels and exponential growth carries a similar prognosis.
If you’re still reading or listening, then I’m sure you understood the last sentence. It may have made some of you uncomfortable, but almost without exception, your fight-or-flight response was not activated.
Therein lies the problem.
Our Paleolithic brains are mismatched to our current environment. For instance, our stress response is designed to address temporary threats, not chronic, stress-inducing situations. However, modern life often involves chronic stress, which can lead to illness and premature death.
Furthermore, our brains and bodies are not equipped to handle today’s information overload, rapid changes, and uncertain future. As a result, depression and anxiety are at record highs, particularly among younger generations. For most people, the thought of taking action against what seems like an insurmountable problem is unthinkable.
The problem is made worse by dopaminergic addictions throughout society. On the one hand, we have financial elites who can never get enough. They are fixated on extracting more natural and human resources for monetization so they can accumulate more wealth and fuel their conspicuous consumption.
The rest of society struggles to maintain their level of material comfort rather than reduce their consumption. They are victims of the corporate consumerism complex, which knows all too well how to manipulate our dopamine-driven reward pathways.
Sometimes, I think only neurodivergent people grasp the gravity of the situation. Take Greta Thunberg, for example. The young Swedish neurodivergent climate and political activist was able to see through all the excuses her elders used to justify their inaction when it came to tackling climate change. In her famous address at the 2019 UN Climate Action Summit, she scolded world leaders for their perceived indifference and inaction regarding the climate crisis:
How dare you! You have stolen my dreams and my childhood with your empty words. And yet I’m one of the lucky ones. People are suffering. People are dying. Entire ecosystems are collapsing. We are in the beginning of a mass extinction. And all you can talk about is money and fairytales of eternal economic growth. How dare you!
When it comes to climate change, the emperor has no clothes. It takes someone like Greta, whose mind isn’t dominated by the modern mindset, to point that out without fear of recrimination.
The rest of us are sympathetic to varying degrees, but we simply do not perceive the threat as significant or urgent enough to require immediate behavioral changes. The long-term threat is not salient. It does not register.
In fact, it’s the opposite. Typically, a prefrontal cortex embedded in Western culture cannot justify stepping outside our societal norms for actions that benefit other species and the planet, actions that are not focused on bringing immediate rewards to the individual and might actually harm one’s ability to acquire material wealth.
In the calculus of the rational maximization of self-interest, becoming a climate change activist is a bad career move.
Moreover, we have become so addicted to our pursuit of material pleasure that our minds balk at the very idea of living differently. Those who do are considered “woke,” “tree huggers,” or under the influence of the mind-altering practices of indigenous peoples.
Why rock the boat? Go with the flow? Wait for the technological fix. In other words, the function of the neurotypical prefrontal cortex embedded in the Western world is to override the signals that, if acted upon, might disrupt the flow of dopamine through the reward pathways and the corresponding pleasures that modern life can and most often delivers if you play the game by the agreed-upon rules.
Given the hegemony of the Western mindset, it seems very unlikely to me that we will escape the ontological hold that its inherent set of beliefs has on humanity. Over time, we will simply adjust the best we can to the ever-increasing disruptions to our “normal” lives that climate change will inevitably bring.
What appears to be the greatest crime against humanity and other life forms on the planet is our decision to transfer the problem of cleaning up the mess to future generations while simultaneously diminishing their ability to rise to the challenge.
We need more Greta Thunbergs in this world if we are to avert the looming collapse and massive extinctions that await.